You hear about them via word of mouth.
Always do your due diligence before giving anyone your time and money. The best due diligence comes in the form of ”word of mouth”. Someone in your circle of influence knows them or has heard of them. Public testimonials are helpful, however do recognize that some of the great coaches won’t ask their clients to give testimonials. If the client wants to share their experience, it is 100% their inclination.
Most coaches have a free 30-60 min introductory call. Use this call to determine if this is a person you want to work with, who can truly help you. Ask them the tough questions that you tend to feel afraid to ask, knowing that a good coach will relish the opportunity to banter about their passion.
Take at least 24 hours after the call to digest the information and acknowledge how you feel about it all, and then make your decision.
Working with a good coach should feel right on every level. It should excite and energize you.
They have life experience, having done it themselves.
Nowadays, anyone can be a coach and in fact, a coaching certificate is preferred over actual life experience and success.
That being said, there are people who have a unique and effective way of communicating and helping you see the path ahead, without much life experience themselves. These people are few and far between.
Look for a coach that has successfully achieved similar to what you want to achieve. Similar because no-one is going to have done exactly what you want to do, in the exact way you want to do it.
A good coach will have experienced the hardest parts of it and be able to recommend different tools to achieve exactly what you want.
Personal development coaching is about listening and gathering information — all of the information. With this information, a coach can define the best approach and technique to help you achieve your goals.
Many of the answers to your obstacles lie in talking about them openly, when you are not monitoring your words and responses for fear of judgment.
A good coach provides a judgment-free space for you to speak and ideate the things “you know, you know the answers to, but just don’t know how to get to it” and, the awesome stuff you dream of.
They ask the right questions.
After listening, a good coach asks the right questions. The right question uncovers the answers that are within you, your wisdom.
Within each of us, we have all the necessary information to be in our greatest potential every day. Unfortunately, we have learned to ignore and bury this information so to rely on others to tell us what to do and when to do it.
A good coach helps you recognize your innate wisdom, and shows you how to use it appropriately.
They seem expensive.
A good coach knows that the primary drivers of successful change/transformation are the levels of priority and investment.
By nature, people value and commit to that which is most important to them. Adding a significant cost makes it indispensable and intensifies commitment. Success is far more likely when more money is involved.
Coaching is an investment in your self, your life and career, and your relationships. Are you worth $200-$300 hour to be the best possible version of yourself, to reach your potential? Is the life that comes with you being at your best worth 90 days of hard work and $3,000?
Check out my Instagram highlights for a quick exercise to help you see what an investment in your self looks like.
They do not guarantee results.
90% of your success lies within you, the other 10% is the coach listening to ask the right question.
A good coach also provides clean, neutral, centered guidance — something you cannot get from friends or family.
So what are you paying for?
Primarily, so you don’t have to reinvent the wheel,
Unbiased and clean guidance,
They hold the container for your transformation,
Someone holding you accountable by checking in and encouraging you to do what you say you are going to do,
Their life experiences, putting themselves on the line experimenting and trying different things to find what actually works, and why,
Their continued time and effort researching different approaches and methods (and personally trying them out).
They do not take credit for your results.
A good coach will recognize that success lies with the you; you deserve all the kudos that come with the effort put in to achieve your goals.
Change is 100% dependent on you being ready for it, to the point that it becomes THE most important thing to you. This is when sustainable transformation kicks in.
A good coach provides the tools and holds you accountable for what you say you are going to do. You actually do all the work, therefore you deserve the credit that comes with success.
What they say, makes complete sense to you, it “rings your bells”.
Resonation is key. If it doesn’t feel right, make sense or you struggle to grasp it, it doesn’t work for you.
There are tons of coaches out there, some will have a process that will work for you. Keep looking and don’t settle.
They want to work with you because they recognize that it is a good fit.
A good coach chooses their clients just as much as their clients choose them.
Good coaches have learned through their life experience to value their time and spend it efficiently and effectively. They want clients that are ready to put the effort in, and are ready for change. They want to enjoy their clients.
They are very upfront about how they work, and that they will stop working with a client.
A good coach will absolutely stop working with a client if they believe it is necessary and appropriate. For example, the client does not put in effort expecting the coach to do the work.
A coach is not a therapist. A good coach knows when to draw the line and recommend therapy, if appropriate.
They do not pressure you into working with them.
A good coach will give you the time and space to come to a decision on your own. They do not threaten, with statements like “you are running out of time," “you need me,” “it is now or never,” etc, etc.
The goal of coaching is to show you how to do it yourself. To give you the tools to create sustainable change/transformation.